Comcast on Dynamic VOD Ads: ‘This Is Not a Test’
Comcast to offer ad supported VOD?
Is ad-supported video-on-demand finally about to become a real business?
Comcast is touting that it has begun running dynamically inserted VOD ads from Chrysler and Kraft, in 17 markets, across a range of NBC Universal cable networks (see Comcast, NBCU Bring Dynamic Ads to VOD).
“This is not a test,” Marcien Jenckes, Comcast’s senior VP and general manager of video services, told me. “This is an actual rollout of a mature product that is effective at making [VOD] monetization happen on par with the other platforms.”
Future of the CATV Industry
Cable TV has been around for some time as a successful industry and is a mainstay in many American homes. Like the television set, it has become a part of the culture, moving along with the current of technology innovations. The question is whether cable TV will ever be swept away in the current and … more »
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